Brand Messaging
Consistent brand messaging is as important to the success of the Minnesota State University, Mankato brand as the visual identity. A strong brand foundation serves as the unifying story that connects all audiences to a single, compelling brand idea. It guides the creative expression of the University and aligns all communications, publications, promotions and marketing around the brand story. Our brand foundation starts with our brand promise, which is supported by five brand pillars that lead to our brand value proposition.
Brand Promise
This is the promise that the University makes to its priority audience—students and prospective students.
- Minnesota State University, Mankato is an inspiring, supportive and opportunity-rich community that engages and empowers students with a relevant education that leads to success.
Brand Pillars
The brand pillars are how we deliver our brand promise to our students and community. These pillars help frame the stories we tell about ourselves and the messages we share with our priority audiences.
Expert Minds, Personal Touch
We are a university driven by relationships. Our expert faculty work directly with students, often mentoring and guiding them through high-impact, hands-on learning experiences that lead to a life-changing education.
Resources for All to Succeed
Minnesota State Mankato provides access to a wealth of resources for all of its students, from academic advising and technology support to counseling, accessibility, nutrition and more.
Welcoming All Mavericks
Our commitment to equity and inclusiveness drives all that we do. We welcome the world to our campus and provide opportunities for all students, faculty and staff to build bonds that extend beyond their time on campus. Once a Maverick, always a Maverick.
A Smart Investment
A degree from Minnesota State Mankato will open doors to both personal and professional success. Your education will prepare you to take relevant skills and abilities into your career and your life, making your investment of time and money well worth it.
From Minnesota to the World
Minnesota State Mankato is a catalyst for innovation, growth and economic impact in our community, our region, our state and the world.
Brand Value Proposition
The value proposition is the culmination of the promise and the pillars—the outcomes that audience can expect from the University.
Personal and professional growth and success.
University Tagline
The University’s official tagline has been updated to reflect the action that comes when real-world thinking is applied to big ideas.
Big ideas. Real-world thinking. Inspired action.
- Big ideas are the beginning.
- Real-world thinking gives those ideas meaning.
- Inspired action is the catalyst that brings the ideas to life.
