All Results
Manufacturing Engineering TechnologyCredits
A total of three credits is required to complete the thesis option.
- Areas of Interest:
- Science, Technology, Engineering, Mathematics
- Programs:
MarketingCredits
Focuses on the basic business functions of Accounting, Finance, Management, and Marketing in global context.
- Graduation Requirements:
- Goal Area 5 - History and the Social and Behavioral Sciences
- Areas of Interest:
- Business, Management, and Administration
- Programs:
This course provides a basic understanding of marketing concepts with emphasis on the pricing, promotion, and distribution of need satisfying products and services in domestic and international markets. The format of the course consists of lectures, case discussions, application exercises, projects, exams, and in-class group assignments.
- Areas of Interest:
- Business, Management, and Administration
- Programs:
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- Accounting (BS)
- Agribusiness and Food Innovation (BS)
- Aviation (BS) Aviation Management
- Bus Ad: General Minor
- Business Administration (BBA)
- Construction Management (BS)
- Economics (BS)
- Entrepreneurship and Innovation Minor
- Ethnic Studies (BS) Business/Corporate
- Finance (BS) Financial Planning and Insurance
- Finance (BS) General Finance
- Finance (BS) Quantitative Finance
- Integrated Business Experience (CERT)
- International Business (BS)
- International Business Minor
- Management (BS) Business Management
- Management (BS) Human Resource Management
- Management Information Systems (BS)
- Marketing (BS)
- Marketing Minor
- Professional Sales (CERT)
The course is designed to provide basic human motivation theories, and develop persuasive communications strategies and applications necessary in the field of professional selling. The course takes a hands-on approach to professional selling techniques with the use of sales presentations, sales manuals, and exams.
- Prerequisites:
- MRKT 210
- Areas of Interest:
- Business, Management, and Administration
- Programs:
Students will learn about consumer decision styles, perceptions, group influences, family decision-making, lifestyles, shopping behaviors and domestic and international trends related to marketing strategies. The framework consists of individual or group projects, usually requiring some personal interviewing, exams, and reports.
- Areas of Interest:
- Business, Management, and Administration
- Programs:
The intention of the course is to explore in depth the concepts involved in new product development, the management of products through the product life cycle, and the development of pricing policies and strategies. The course involves a lecture/discussion format with occasional group activities, projects and exams.
- Prerequisites:
- MRKT 210
- Areas of Interest:
- Business, Management, and Administration
- Programs:
Integrated Marketing Communications provide an understanding of the elements of the marketing communications mix; advertising, public relations, personal selling, sales promotion and corporate sponsorship through traditional and digital media.
- Prerequisites:
- MRKT 210
- Areas of Interest:
- Business, Management, and Administration
- Programs:
In this course, students will examine the role of research in decision making and the basics of scientific research, including the preparation of research proposals, design of data collection instruments, data analysis, interpretation, and reporting.
- Prerequisites:
- MRKT 210, STAT 154 or ECON 207
- Areas of Interest:
- Business, Management, and Administration
- Programs:
A study of how supply chain management impacts all processes of the firm and its many trading partners. The supply chain management foundation elements of purchasing, operations, logistics, and integration are examined to show how a firm can improve its competitive position by employing these important foundation elements.
- Prerequisites:
- MRKT 210
- Areas of Interest:
- Business, Management, and Administration
- Programs:
Curricular Practical Training: Co-Operative Experience is a zero-credit full-time practical training experience for one summer and an adjacent fall or spring term. Special rules apply to preserve full-time student status. Please contact an advisor in your program for complete information.
- Prerequisites:
- Permission of the Chairperson of the department; co-op contract; other prerequisites may also apply.
- Areas of Interest:
- Business, Management, and Administration
A broad examination of the techniques employed in business-to-business marketing. Topics include organizational buying, buyer-seller relationships and industrial marketing mix development.
- Prerequisites:
- MRKT 210
- Areas of Interest:
- Business, Management, and Administration
- Programs:
The study of marketing at the retail level, including the organization, operations, methods, policies, and problems of retail establishments in satisfying consumers.
- Prerequisites:
- MRKT 210
- Areas of Interest:
- Business, Management, and Administration
- Programs:
This course is an examination of the role of digital technology, such as the Internet and social media platforms, in contemporary marketing strategy and its impact on business decision making and consumer behavior.
- Prerequisites:
- MRKT 210
- Areas of Interest:
- Business, Management, and Administration
- Programs:
This course involves studying the role of the general sales manager, the functions of sales management within overall marketing strategy, and the development of analytical decision skills necessary to plan, manage, and control the sales force.
- Prerequisites:
- MRKT 210
- Areas of Interest:
- Business, Management, and Administration
- Programs:
Students will apply advanced professional selling concepts to multiple sales environments. Students will have opportunities to improve upon their communication, analytical/ problem solving skills and selling techniques through role-plays, case studies, technology tools and interactions with sales professionals.
- Prerequisites:
- MRKT 210, MRKT 312
- Areas of Interest:
- Business, Management, and Administration
- Programs:
This course takes a managerial approach to analyzing marketing decision making in multinational market situations.
- Prerequisites:
- MRKT 210
- Areas of Interest:
- Business, Management, and Administration
- Programs:
This course examines how organizations capitalize on social media and takes advantage of the consumer-to-consumer interactions in order to support their marketing efforts. Students will get hands-on experience creating comprehensive social media strategies for active brands.
- Prerequisites:
- MRKT 210
- Areas of Interest:
- Business, Management, and Administration
- Programs:
Topics covered are specialized topics not covered in other courses and will be announced.
- Prerequisites:
- MRKT 210
- Areas of Interest:
- Business, Management, and Administration
- Programs:
This course should be the last marketing class taken, since it involves comprehensive marketing strategy development, integrating all dimensions of the marketing offering, and utilizing marketing information systems for top-level control and decision making.
- Prerequisites:
- MRKT 316, MRKT 317, and MRKT 318. MRKT 210 or MRKT 310. MRKT 339 or MRKT 341
- Areas of Interest:
- Business, Management, and Administration
- Programs:
Study tours are led by Minnesota State University, Mankato faculty and provide students with opportunities to visit companies and attend lectures by renowed experts from key sectors of economy, government, and business.
- Areas of Interest:
- Business, Management, and Administration
- Programs:
Individual, supervised work experience in a sales organization. Takenfor grade only. Approval by Internship Coordinator.
- Prerequisites:
- MRKT 210, MRKT 312
- Areas of Interest:
- Business, Management, and Administration
- Programs:
Individual, supervised experience in a business firm or government agency. Taken for P/N only.
- Prerequisites:
- MRKT 210
- Areas of Interest:
- Business, Management, and Administration
Individual, supervised experience in a business firm or government agency. Taken for grade only.
- Prerequisites:
- MRKT 210
- Areas of Interest:
- Business, Management, and Administration
- Programs:
Individual study of special topics.
- Prerequisites:
- Consent
- Areas of Interest:
- Business, Management, and Administration
S Prerequisite: consent of instructor